Tatiana, a proud New York native, is the visionary founder and CEO of Time and Tenacity (T.A.T), a high-performance athleisure brand crafted for the bold and unstoppable. Inspired by her daughter Giyana’s autism journey, her childhood nickname “TAT,” and her deep-rooted passion for public health (holding a Bachelor of Science in Public Health), fashion, and fitness, Tatiana set out to create a brand that seamlessly blends functionality with style. Guided by the mantra, “All you need is TIME to prevail and TENACITY to overcome any obstacle,” Time and Tenacity empowers individuals who refuse to quit, pushing themselves to reach new heights.