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Tatiana, a New York native, is the driven founder and CEO behind Time and Tenacity (T.A.T)- the ultimate high-performance athleisure wear designed for the fierce and determined. Inspired by her daughter Giyana's autism journey, childhood nickname "TAT" and her own lifelong passion for public health (earned a Bachelor of Science in Public Health), fashion, and fitness, Tatiana created a brand that seamlessly unites an active lifestyle with impeccable style. With the mantra "all you need is TIME to prevail and TENACITY to overcome any obstacles," Time and Tenacity empowers those who refuse to give up, pushing themselves to achieve their goals no matter what.


We stand by our products and test for quality and durability.

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