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Time and Tenacity the ultimate high-performance athleisure wear for the fierce and determined. The brand is designed for those who refuse to give up and are always pushing themselves to achieve their goals. The name originated from the Founder & CEO, New York native Tatiana’s childhood nickname “TAT” and two words that have become the essence of her motivation coupled with her daughter, Giyana's autism journey.  Her passion for public health, fashion, fitness, and overall drive inspired her to create a brand that unites life with style: hence, a new lifestyle. Whether you're in the gym or hitting the pavement, Time and Tenacity is a must-have for everyone.  


Throughout our life and fitness journey, we will face adversity. However, all you need is TIME to prevail and TENACITY to overcome any obstacles you encounter.


We stand by our products and test for quality and durability.

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